概要

This eCourse describes the differences between individuals and corporates and the impact of this on customer needs, a bank’s product offerings, and a bank’s operating model for servicing corporates. Details are provided on customer types and segmentation and how this affects a bank’s organisational structure. It also addresses business strategy, the key drivers of customer profitability, and the role of risk appetite.

宗旨

On completion of this course, you will be able to:
- Identify the factors that differentiate corporate banking from retail (consumer) banking and investment banking, and the boundary issues that can occur in that regard
- Recognise the need for the categorisation of corporate banking customers into medium, large, and multinational segments
- Identify the key business and strategic issues facing corporate banking businesses, including sources of income, absolute and risk-adjusted returns, risk appetite, and the process for setting business strategy

內容

Module 1: Business of Corporate Banking
Topic 1: Corporate Banking Industry
Topic 2: Corporate Banking vs. Investment Banking
Topic 3: Customer Segmentation
Topic 4: Business Structure
Topic 5: Target Market Identification
Topic 6: Revenue & Costs
Topic 7: Risks & Profitability
Topic 8: Strategy Execution