[Webinar] Certified Private Wealth Professional (CPWP) Module 1 Refresher Programme: Topic 8 - Customer Relationship Management
概要
This course aims to present the important concepts and practices needed to manage customer relationships effectively. Key concepts in relation to relationship management, and the essential skills required of a private wealth manager are introduced. Prospecting and meeting new customers strategies, methods and techniques are discussed. Once we have onboarded the new customer, the private wealth manager must segment him and identify the most appropriate customer relationship management (“CRM”) strategy. The importance of skills and manner required for customer maintenance and reporting, conduct of portfolio reviews are explained, and the issue of service recovery is also examined.
宗旨
On completing this course, you should be able to:
a. Understand the building process of a prospect list;
b. Understand how to track prospecting efforts;
c. Formulate efficient line of questioning to understand a customer’s needs and situation as part of the know your customer (“KYC”) and onboarding process;
d. Apply active listening skills to customer interaction as part of the KYC and onboarding process;
e. Prepare for and conduct oneself in an effective and adequate manner during customer meetings;
f. Manage follow-up of customer relationship (continuing portfolio update, delivery of adverse news, etc);
g. Understand how to conduct portfolio reviews with customers;
h. Demonstrate how to deal with objections or complaints in a fair and appropriate manner;
i. Manage customer complaints related to the selling process;
j. Manage timing and manner of interaction with supporting functions to address customer’s questions and needs;
k. Manage the lifecycle of a customer relationship; and
l. Use an attractiveness-positioning matrix to determine an efficient CRM strategy.
內容
1. Definition and key attributes in relationship management
2. Prospecting
3. Initial engagement and engagement skills
4. Gathering facts
5. Segmentation and relationship management strategy
6. Customer maintenance
7. Customer retention
8. Service recovery
對象
It is primarily targeted to CPWP candidates who wish to take the CPWP Module 1 Paper 2 Examination. It is also relevant to those PWM practitioners who would like to enhance their knowledge and skills in wealth management.
資產財富管理業先導計劃 -專業培訓資助計劃
本課程乃提升資產財富管理業人才培訓先導計劃 - 專業培訓資助計劃所涵蓋之合資格課程 / 研討會。
合資格之金融服務業現職從業員只要圓滿修畢課程 / 研討會，便可於2016年10月1日至2023年3月31日期間申請發還百分之八十學費，或上限每人10,000元。
申請人可申請多於一個課程 / 研討會的資助，合計上限10,000元，但每個課程 / 研討會只獲發還學費一次。
簽妥的申請表必須於完成課程 / 研討會當日起計四個月內連同五項證明文件一併送交香港證券及投資學會。詳情請參考資產財富管理業先導計劃網站。
資產財富管理業先導計劃特別要求
如有意申請專業培訓資助計劃(FIS) 資助，請確保所用的電腦、手機或平版電腦設置視像功能，並須在參與該次網上研討會時全程開啟，方可符合申請發還學費之要求。
導師/講者
Madhav has an extensive knowledge of Asia and Europe and has delivered technical training to audiences in these, and the African, regions. He has been engaged with global financial institutions, banks and investment offices in the delivery of tailored content, classroom programmes and specialist webinars, where he delivers courses in corporate finance, risk management and private wealth management.