Alternative Investment

HEHFP Module 3: Capital Raising & Investor Relations


This is Module 3 of the Henley Executive Hedge Fund Program (HEHFP). It introduces the sources of the money that hedge funds manage – the investors. It also covers the different kinds of investors and what they are looking for, how to pick the right ones at the right time and how to communicate with them. The legal and compliance factors that influence how a hedge fund interacts with potential sources of capital will also be covered.

Each module of the program includes five parts: Pre-reading, eCourse (together with the Presentation slides), Quiz and Post-reading materials that aims to help learners to have a full understanding of the topic.

This module is a 3-hour (approx. study time) course and is eligible for 1.5 SFC CPT/PWMA OPT hours.

Check out the other modules in the Program: 


By the end of this module, you will be able to:
- Describe different kinds of investors of hedge funds and know how to manage them
- List and explain the legal and compliance factors that influence the investor relations


Part 1 - Pre-reading materials
(i) How Much Money Does a Hedge Fund Startup Need?
(ii) Nobody Cares about You or Your Fund
(iii) The Investment Manager and Investor Disconnect
(iv) Hedge Fund Due Diligence Starts - And Often Ends - With Google

Part 2 - Presentation Slides of the eCourse

Part 3 - Capital Raising and Investor Relations eCourse*
(i) Section 1: Capital Raising and Investor Relations
(ii) Section 2: The 5Ps of Hedge Fund Marketing
(iii) Section 3: Money for Your Fund and Your IM Business
(iv) Section 4: Investors - Sources of Capital
(v) Section 5: What Investors Want
(vi) Section 6: Place
(vii) Section 7: People
(viii) Section 8: Promotion
(ix) Section 9: Managing the IR Function
(x) Section 10: Failing
(xi) Section 11 Concluding Remarks

Part 4 - Quiz*
The quiz consists of 15 questions where learners have 3 attempts to achieve at least 80% with correct answers as a pass.

Part 5 - Post-reading materials
(i) MJ Hudson's blog
(ii) Raising Institutional Capital - Fight Smarter
(iii) The Extra Mile - AIMA and Barclays
(iv) The Way Ahead - AIMA and CAIA
(v) Head of the second-largest U.S. public pension fund says active managers rarely added value

* mandatory parts to complete

Who should attend

(1) Hedge Fund professionals seeking to enhance their knowledge
(2) Individuals looking to start a Hedge Fund
(3) Service providers e.g., Banking, Risk, Compliance and IT professionals, Lawyers, Fund Administrators


Relevant Subject
Type 9 - Asset management
SFC:1.50, PWMA:1.50
All Member: HK$775
Staff of Corporate Member: HK$775
Non-Member: HK$1550
Chinese Securities Association of Hong Kong (HKCSA): HK$1085