Banking Services

Corporate Banking - Part 1 (2021)

Updated

Overview

This eCourse consists of two modules. Module 1 describes the differences between individuals and corporates and the impact of this on customer needs, a bank’s product offerings, and a bank’s operating model for servicing corporates. Details are provided on customer types and segmentation and how this affects a bank’s organisational structure. It also addresses business strategy, the key drivers of customer profitability, and the role of risk appetite.

Module 2 provides an overview of the various dimensions and complexities of the corporate banking marketplace. Coverage includes the different types of market player and how they meet corporates banking needs at national, regional, and global levels. This is followed by a review of the causes and consequences of the financial crisis, and how this has affected banks and the services that they are able to offer corporates.

Objective

On completion of this course, you will be able to:
- Identify the factors that differentiate corporate banking from retail (consumer) banking and investment banking, and the boundary issues that can occur in that regard
- Recognise the need for the categorisation of corporate banking customers into medium, large, and multinational segments
- Identify the key business and strategic issues facing corporate banking businesses, including sources of income, absolute and risk-adjusted returns, risk appetite, and the process for setting business strategy
- Identify the different types of provider of corporate banking services and the factors that influence a country’s corporate banking marketplace
- Recognise the impact of the global financial crisis on banks and the corporate banking marketplace

Content

Module 1: Business of Corporate Banking
Topic 1: Corporate Banking Industry
Topic 2: Corporate Banking vs. Investment Banking
Topic 3: Customer Segmentation
Topic 4: Business Structure
Topic 5: Target Market Identification
Topic 6: Revenue & Costs
Topic 7: Risks & Profitability
Topic 8: Strategy Execution

Module 2: Corporate Banking - Marketplace
Topic 1: The Corporate Banking Industry
Topic 2: Corporate Banking in a Post-Financial Crisis World

Details

Code
TEPBS21005401
Venue
ePlatform
Relevant Subject
Others
Tags
Updated
Language
English
Level
Introductory
Hours
SFC:2.00, PWMA:2.00
Fees
All Member: HK$570
Staff of Corporate Member: HK$570
Non-Member: HK$840