概要

Corporate banking is the provision of banking services to corporate customers. This eCourse provides an overview of the corporate banking business, examining different business models, how corporate banking differs from other banking segments, key customer segmentation criteria, strategic goals and challenges, and revenue and profit drivers.

宗旨

On completion of this eCourse, you will be able to:
- Recognize the role of corporate banking in a broader banking industry context
- Identify different service models for corporate banking and the boundaries between corporate and other types of banking
- Recognize the importance of customer segmentation in corporate banking and identify the factors that determine segmentation
- Identify key business and strategic goals, as well as challenges facing corporate banking businesses
- List core revenue drivers and costs associated with corporate banking
- Identify key profit drivers and risks, and methods for calculating profit on a risk-adjusted basis

內容

Business of Corporate Banking
Topic 1: Corporate Banking Overview
Topic 2: Corporate Banking Industry Structure
Topic 3: Customer Segmentation
Topic 4: Strategy & Execution
Topic 5: Revenue & Costs
Topic 6: Profit Calculation