HKSI Institute AR2020

51 香港證券及投資學會 二零二零年年報 P r o m o t i o n a n d E d u c a t i o n Activities W e r e a c h e d o u t t o t h e undergraduates through various o u t r e a c h a c t i v i t i e s s u c h a s participated in the off-campus Career Fairs organised by the universities, distributed free tickets sponsored by FSTB to the eight University Grants Committee (UGC)-funded universities’ students to attend the Wealth Management Summit 2019 and hosted a briefing session to the 宣傳及教育活動 我們透過不同外展活動接觸大學本科 生，如參與各大學在校外舉辦的職業 博覽；向本港 8 所大學教育資助委員會 資助的大學學生派發由財經事務及庫 務局贊助的贈券，鼓勵他們出席 2019 年「財富管理高峰會」；以及為入選財 經事務及庫務局與上海市金融服務辦 公室合辦的「滬港金融專業大學本科生 交流考察計劃」的同學安排出發前簡介 會。 數碼媒體方面，我們廣泛應用 Google 網站、 Facebook 及 Instagram Story 開 展各式宣傳計劃，在年內成功接觸逾 700,000 人次，增進他們對「專業培訓 資助計劃」及「暑期實習計劃」的認識。 Promotion of FIS eligible courses via banner ad on Google websites Google 網站上宣傳「專業培訓資助計劃」合資格課程的橫幅廣告 Promotion of FIS reimbursement procedures on HKSI Institute’s Facebook fan page in slide-show format 以連環播放圖片方式在學會的 Facebook 「粉絲」專頁內，講解「專業培訓資助計劃」的學費發還程序 students who were selected to join the Cross-Boundary Study Tour jointly organised by FSTB and the Shanghai Municipal Government Financial Services Office. On digital media front, various promotion campaigns through Google websites, Facebook and Instagram Story were deployed reaching out to over 700,000 people to promote the awareness of the FIS and SIP during the year.