香港證券及投資學會年報2024

SECRETARIAT 秘書處 Communication and Promotion We have implemented a content calendar to ensure consistent and varied content publication, improving our communication and promotion efforts. Social Media Platforms Our social media strategy has boosted brand awareness, with a near 11,000 followers across our LinkedIn, Facebook, and WeChat platforms. The features of quotes and thoughts from our Board Directors, Honorary Fellow and Senior Fellows have allowed us to showcase our esteemed leaders and highlight the vibrant community that drives our Institute. We have also reinforced our online presence by sharing short videos of our 2023 Annual Report, CPT Star and Case Competition, as well as post- event recaps, on these platforms. HKSI Institute Mobile Through the mobile app, we share timely updates, news and resources with our community. By offering a user-friendly platform for stakeholders to register for our activities and stay informed about our latest news and events, we are pleased to see that the app is gaining traction and becoming a valuable tool for our members, examination candidates and event participants. 傳訊及推廣 學會增設內容發佈時間表，定期分享不同內 容，以加強溝通和宣傳工作。 社交媒體平台 學會的社交媒體策略行之有效，成功提升品牌 知名度，在 LinkedIn 、 Facebook 和 WeChat 平 台的總追蹤人數近 11,000 人。 學會透過發佈董事局成員、榮譽資深會員和傑出 資深會員的觀點分享，展示領袖才能，彰顥學會 充滿活力的專業社群。為加強學會網絡影響力， 我們亦在社交平台上載 2023 年報、持續專業培 訓之星和案例比賽的短片，以及活動回顧。 HKSI Institute Mobile 手機應用程式 透過手機應用程式與我們的社群發放最新消息 和資訊。大眾可利用這個簡易的平台登記並參 加我們的活動，隨時掌握最新消息和活動資 訊。如今應用程式的用戶日漸增多，成為會 員、考生和活動參加者的重要工具。 LinkedIn to 5,667 followers 至 5,667 名追蹤者 8% Facebook to 2,799 followers 至 2,799 名追蹤者 5% WeChat to 2,321 followers 至 2,321 名追蹤者 41% HKSI Institute Annual Report 2024 52